Here's the first version.
The text in the middle is just an placeholder, but this version contains all requirements for the ad:
- Should make clear what the project is about (A PHP framework)
- Should be kind of a "call to arms" for project contributions
- Bonus if it has something that arouse curiosity, making the SO user to click in the ad for more info (IMO, the C-extension thing)
Also, here's the PSD file if someone want to propose any change.
One last thing to decide is the URL that the ad will lead the user. One obvious choice is the main site home page, but I've seen some ads downvoted because they lead to a page that has no mention about "help needed". IMO the About page is perfect for this purpose except for two things:
- Haven't a briefing about the project (like the one in the docs home page)
- Don't mention Github's issues list
Please share your thoughts, I'm planning in publish the ad this monday.
Cheers